It is not easy being green. (Kermit the Frog)   -oOo-   Business executives need to recreate a trust agenda. Nothing good happens without trust. (Jim Burke)   -oOo-   Trust, but verify. (Ronald Reagan)   -oOo-   Some of the most important things in the world cannot be measured. (Henry Mitzberg)   -oOo-   Men build too many walls and not enough bridges. (Sir Isaac Newton)   -oOo-   You may be deceived if you trust too much, but you will live in torment if you don’t trust enough. (Frank Crane)   -oOo-   People don’t listen to your speak; they watch your feet. (Anonymous)   -oOo-   It’s no use saying, “We are doing our best.” You have got to succeed in doing what is necessary. (Winston Churchill)   -oOo-   Smart companies seize competitive advantage through strategic management of environmental challenges. (Daniel Esty and Andrew Winston)   -oOo-   Positioning a brand as environmentally friendly only works it’s true. (Daniel Esty and Andrew Winston)   -oOo-   In a very fundamental way, sustainability depends on long-term economic success. It’s the only way to fund whatever degree of environmental commitment a company chooses to make. (Daniel Esty and Andrew Winston)   -oOo-   Once you go public, it’s no longer voluntary. (Paul Tebo)   -oOo-   …certainly reputation management is a driver of sustainability attention in companies. (George Khoury)   -oOo-   Sustainability has to be sincere. The senior leaders have to get it. (Julian Smit)   -oOo-   (Be) careful about labeling companies as being “good” or “bad” sustainability performers, because it’s a transitory situation. (Mel Wilson)   -oOo-   The reason companies pay attention to sustainability is reputation, first and foremost. (Martin Whittaker)   -oOo-   …reason for lack of attention to CSR is no time, no space or drivers to propagate long-term strategy and thinking. (Steven Cross)   -oOo-   CSR is not about how companies spend a proportion of their profits. It is about…how they produce their goods and provide their services. (Gary Dirks)   -oOo-   On environmental issues…it is not just about meeting the latest standard. It’s about preventing pollution in the first place. (Louise Comeau)   -oOo-   People realize that corporate responsibility without governmental responsibility is not going to quite do the job (David Vogel)   -oOo-  
 


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